© 2019 Start Something Bold
© 2019 Start Something Bold
© 2019 Start Something Bold
SOLUTIONS

SOLUTIONS

MARKET STRATEGY

UNLOCK NEW REVENUE:

Existing Markets

Adjacent Markets

New Markets

MARKET STRATEGY

MARKET STRATEGY

We help clients grow in existing, adjacent, or new markets.

 

Our clients understand the needs and have actionable steps to grow revenue in a market.

Many of our clients sense an opportunity to grow into new markets but don't fully understand where their business could intersect.

Our MARKET STRATEGY solutions provide clarity. Our clients leave the process knowing how they can win and where to invest further.

MARKET NEEDS:

Understanding the Market Space

We help clients understand each market space including the overall environment, stakeholders, and competitors. We delve deep into each market, determining what is unique in each context about how buying decisions are made and how stakeholders are influenced.

A robust analysis of the competitive landscape provides a clear picture of who is playing in each market space, and how our clients' products and strategies stack up.

MARKET OPPORTUNITIES:

Planning for the WIN

We provide a WIN STRATEGY and bring our clients' products, marketing, and sales into alignment. We provide the validation and roadmap our clients need to align around a strategy and move confidently into a new market.

OUR PROCESS:

The Start Something Bold toolkit

We use tools like the Product-Sales-Marketing Triangle, The Innovation Wheel, and our Innovation Roadmap Process to guide get your team aligned and provide an actionable plan.

The Market Strategy Roadmap incorporates opportunities to grow in EXISTING, NEW, and ADJACENT MARKETS, with specific insights and recommendations for EXISTING PRODUCTS and NEW PRODUCT DEVELOPMENT in each market space.

The Innovation Process

Innovation is not a "one size fits all" journey. Our custom solutions span from goal setting and strategy to new product development and production.

The shape of your journey depends on many factors:

  • Your industry
  • Your team
  • Your goals
  • Your courage

Learn more about how we think about innovation.

Ready to talk about what your innovation solution could look like? Let's talk.

Get Started

Ready to Start Something Bold?

Bring us your biggest challenge -- the more complex, the better.

START THE CONVERSATION