Many of our clients sense an opportunity to grow into new markets but don't fully understand where their business could intersect.
Our MARKET STRATEGY solutions provide clarity. Our clients leave the process knowing how they can win and where to invest further.
Understanding the Market Space
We help clients understand each market space including the overall environment, stakeholders, and competitors. We delve deep into each market, determining what is unique in each context about how buying decisions are made and how stakeholders are influenced.
A robust analysis of the competitive landscape provides a clear picture of who is playing in each market space, and how our clients' products and strategies stack up.
Planning for the WIN
We provide a WIN STRATEGY and bring our clients' products, marketing, and sales into alignment. We provide the validation and roadmap our clients need to align around a strategy and move confidently into a new market.
The Start Something Bold toolkit
We use tools like the Product-Sales-Marketing Triangle, The Innovation Wheel, and our Innovation Roadmap Process to guide get your team aligned and provide an actionable plan.
The Market Strategy Roadmap incorporates opportunities to grow in EXISTING, NEW, and ADJACENT MARKETS, with specific insights and recommendations for EXISTING PRODUCTS and NEW PRODUCT DEVELOPMENT in each market space.