If you want to understand user needs, you have to spend time with them in their daily environments.
Understanding user needs is the non-negotiable starting place for success with innovation initiatives. No amount of traditional market research will lead to the project-defining insights our clients need.
It is important to understand what they do, how they work, and what motivates them. We want to know what they see, think, and feel on a daily basis. To get that level of access, we travel the globe interviewing and observing end users for our clients. The empathy we develop for what it is like to do their job becomes the foundation for our front-end innovation solutions.
Winning product opportunities are grounded in user needs.
As we synthesize our notes, transcripts, photos, videos, and user journeys, we begin to uncover themes and product opportunities that allow our clients to help meet their users' needs.
HELPING OUR CLIENTS SEE THE FUTURE:
We help our clients see opportunities they never knew existed.
The work we deliver to our clients takes many forms, but it is always guaranteed to make unseen opportunity visible and actionable.
We leverage design thinking methodologies and a visual storytelling approach to provide our clients with front-end innovation solutions that they can easily digest. We simplify complexity and highlight new product opportunities in ways that tie back to documented user needs.