© 2019 Start Something Bold
© 2019 Start Something Bold
© 2019 Start Something Bold
SOLUTIONS

SOLUTIONS

FRONT-END INNOVATION

IT ALL STARTS WITH THE END USER

User Needs

Product Opportunities

FRONT-END INNOVATION

Understanding customer needs provides the confidence you need to develop and pursue the right opportunities.

 

To learn more about defining innovation and what it means for your business and growth strategies check out The Innovation Wheel.

The Innovation Wheel

Defining innovation helps you understand which markets and customers needs to explore.

We help clients define the needs of users so they can identify product opportunities.

 

THE RESULT: a clear understanding of user needs and opportunities to pursue.

USER NEEDS:

If you want to understand user needs, you have to spend time with them in their daily environments.

Understanding user needs is the non-negotiable starting place for success with innovation initiatives. No amount of traditional market research will lead to the project-defining insights our clients need.

It is important to understand what they do, how they work, and what motivates them. We want to know what they see, think, and feel on a daily basis. To get that level of access, we travel the globe interviewing and observing end users for our clients. The empathy we develop for what it is like to do their job becomes the foundation for our front-end innovation solutions.

PRODUCT OPPORTUNITIES:

Winning product opportunities are grounded in user needs.

As we synthesize our notes, transcripts, photos, videos, and user journeys, we begin to uncover themes and product opportunities that allow our clients to help meet their users' needs.

HELPING OUR CLIENTS SEE THE FUTURE:

We help our clients see opportunities they never knew existed.

The work we deliver to our clients takes many forms, but it is always guaranteed to make unseen opportunity visible and actionable.

We leverage design thinking methodologies and a visual storytelling approach to provide our clients with front-end innovation solutions that they can easily digest. We simplify complexity and highlight new product opportunities in ways that tie back to documented user needs.

The Innovation Process

Innovation is not a "one size fits all" journey. Our custom solutions span from goal setting and strategy to new product development and production.

The shape of your journey depends on many factors:

  • Your industry
  • Your team
  • Your goals
  • Your courage

Learn more about how we think about innovation.

Ready to talk about what your innovation solution could look like? Let's talk.

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