In order to drive concept generation, we initially focus on defining and prioritizing user needs. These insights are the foundation for generating and visualizing new ideas, which are brought to life through sketches, storyboards, and prototypes. Testing concepts with end users builds confidence that the right design directions are being pursued. This user-centered approach ensures that solutions not only have the right features and capabilities, but also deliver value and a great user-experience.
Defining jobs-to-be-done, user needs, and stakeholder interactions to create a baseline of the current state
Visualizing workflow to build context around needs and opportunities
Generating ideas, illustrating steps-of-use, and testing with users in research to guide downselection of concepts
Creating product aesthetics, design language, and renderings to visualize concepts and test preferences with users
Low Fidelity Models
Building paper, digital, and 3D printed prototypes to test initial interactions with users in research
Building functional digital and physical models allowing users to interact with realistic prototypes in research to finalize design features