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We help you create the right product or service by visualizing concepts and building prototypes to test with users, iterating to optimize the user experience along the way.

In order to drive concept generation, we initially focus on defining and prioritizing user needs. These insights are the foundation for generating and visualizing new ideas, which are brought to life through sketches, storyboards, and prototypes. Testing concepts with end users builds confidence that the right design directions are being pursued. This user-centered approach ensures that solutions not only have the right features and capabilities, but also deliver value and a great user-experience.



Customer Research
Defining jobs-to-be-done, user needs, and stakeholder interactions to create a baseline of the current state

Journey Mapping

Visualizing workflow to build context around needs and opportunities



Concept Exploration
Generating ideas, illustrating steps-of-use, and testing with users in research to guide downselection of concepts


Creating product aesthetics, design language, and renderings to visualize concepts and test preferences with users


Low Fidelity Models
Building paper, digital, and 3D printed prototypes to test initial interactions with users in research

High Fidelity Models

Building functional digital and physical models allowing users to interact with realistic prototypes in research to finalize design features



  • Defined user needs across stakeholders
  • Clear understanding of the workflow, tasks, and jobs to be done
  • Storyboards that visually communicate ideas, concepts, and workflow
  • Concept sketches and models that evolve based upon learnings from users
  • Low fidelity models to quickly communicate ideas and concepts to users
  • High fidelity models that allow users to interact with ideas and concepts
  • User feedback on ideas, concepts, and prototypes
  • Aesthetic design directions on form and user interface
  • Usability test with users
  • Transfer information on concepts to engineering or development teams


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Research Capabilities

Primary Research:

  • One-on-one Interviews
  • Contextual Inquiries
  • Ethnographic Research
  • Voice of The Customer
  • Need Statement Generation
  • Formative Usability Testing
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Business Strategy

  • Business Case Validation
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Design Capabilities

  • Concept Storyboards
  • Physical Product Design
  • GUI Design (system map, use case scenarios, wireframes)
  • Service Blueprint Mapping
  • Prototype Development
  • Journey and Experience Mapping

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