Our Team:
The people that make it work.

Paula has circled the globe learning and researching the world of product design and there’s one passion she always circles back to: human-centered design. 

Born and raised in Colombia, Paula brings a global perspective to the team. Her education includes an M.A. in Design for Sustainability from Savannah College of Art and Design where she also received an M.F.A. in Design Management after industrial design undergrad studies in Colombia. 

A co-op in India where she developed jewelry product designs for a jewelry producer helped her appreciate the importance of culture and context in design. Her in-depth studies in design strategy and sustainability shaped her dedication to recognizing the responsibility of considering long term implications of design on the environment and on people’s lives. No matter the problem, her design solution will always advocate for systemic thinking.

At Start Something Bold, Paula employs her ethnographic research expertise to bring human emotion to the firm’s innovation strategies. Her experience in international markets help inform holistic design solutions.