To help organizations bring clarity to opportunities, we utilize a range of research methods to discover unmet needs. We work to understand the context of the big picture, and then dive deep by taking a user-centered approach to engage a range of key stakeholders through qualitative and quantitative research. Connecting to customers and end users, we identify opportunities for new product and service offerings which are rooted in a deep understanding of what your customers need and want. To build confidence in the viability of new offerings, we work to develop business cases for pursuing the identified opportunities, creating a clear strategy for your future research and development efforts.
We work in sprints to accelerate learnings, enable quick intervals of decisions, and ensure alignment on next steps. A project may focused on:
Identifying unmet needs of stakeholders to build a portfolio of needs
Analyzing and prioritizing unmet needs to begin identifying opportunities to pursue
Comparing opportunities to the competitive landscape, market potential, and stakeholder impact
Building assumptive business models based upon opportunities and concepts to ensure future investments will meet financial objectives
Alignment to strategic focus
Comparing opportunities to the strategic focus to build alignment, update assumptions, or make revisions
Generating initial concepts to show customers a range of ideas that solve their problems
Testing with users in qualitative and quantitative research
Value Proposition Development
Defining the benefits and outcomes customers receive from concepts
Pricing Model Ideation
Exploring pricing and business model designs to understand what customers may be willing to pay for concepts
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