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A Clear IoT Strategy | By Paul Miklautsch

The Internet of Things (IoT) is transforming interactions with customers, but it is also transforming your operations. Teams from engineering, information technology, marketing, field services, and finance now need to work alongside each other earlier in the process to align activities and accelerate learnings across the organization.  

There may be confusion on how everything is going to work together. It may be difficult to see the impact and changes to your product portfolio and how a new platform fits in. It may not be clear how your project aligns with the IoT strategy.

Questions that leaders are asking:

  • How do we transition to a digital space?
  • What is the flow of money with a digitally connected product?
  • Will a digital platform deliver new value?  If so, how much?
  • What are the different paths we could go down?  Where should we start?
  • How will this IoT strategy work across business units?
  • What new skills are needed to make this IoT strategy work?

Start Something Bold’s IoT Roadmap answers these questions in three phases: User Research, Ideation, and User Testing. 

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User Research: This involves compiling a holistic end-to-end view of the jobs customers are trying to do and what their needs are along the journey. This orientates the IoT strategy so that future ideation is focused on solving customers’ biggest needs and pain-points. 

A Journey Map showing Jobs To Be Done brings clarity to the steps customers take. 

Ideation: Referencing the journey map, teams can begin ideating concepts, value propositions, business models, and service models. In an IoT platform, these all need to work together and it will take multiple iterations to feel like its moving in the right direction. 

A System Map will show interactions of products, platforms, and flow of information.

A Service Blueprint will map out internal roles, interactions, and handoffs in servicing a customer. The Service Blueprint will follow the user research journey map to mirror customer behaviors. 

A Multi-Generational Product Plan will visualize the plan to release new products over a timeframe and what features will be included at each moment. 

User Testing: Once the ideation sessions deliver leading concepts, this is a great time to test with customers to gain their insights.  By delivering storyboards, customers will understand the concept, value proposition, and business model. This will allow for customer feedback on what they like, don’t like or don’t understand, and their preference for the concepts. 



Did you know that middle-market companies with a digital vision that is clear, comprehensive, and guides decisions grow on average 75% faster than less digitally sophisticated peers? 

Learn how Start Something Bold can help you clarify your IoT strategy in three easy steps:

  • Schedule a 30-minute phone call with our experts 
  • We’ll deliver a custom plan based upon your unique needs
  • Review the plan with your team  

Schedule a Phone Call

By Paul Miklautsch - February 11, 2020

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