We are a front end innovation firm that helps you

We are a front end innovation firm that helps you helps you succeed.

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WHAT WE DO

We work across three major phases of work, navigating clients through projects that build confidence to pursue the right opportunities.

STRATEGIC FOCUS  We help you clarify paths to growth
opportunity identification  We help you create and prioritize a compelling product pipeline
Product + Service Design   We help you build confidence in delivering the right solution to market

HOW WE DO IT

We leverage our unique mix of capabilities; tailoring every project to the individual challenges of each client.

qualitative research

Research Capabilities

Qualitative Research:

  • Contextual inquiry
  • Ethnography
  • In-depth interviews
  • Voice of consumer
  • Persona development

Quantitative Research:

  • Multi-purpose surveys
  • Conjoint analysis
  • Concept testing
  • Value proposition testing
quantitative research

Business Capabilities

  • Market segmentation
  • Value propositions
  • Business model ideation
  • Competitive landscape
  • Trend analysis
visual communication

Design Capabilities

Visual Communication:

  • Storyboards
  • Journey maps
  • Service blueprints
  • Opportunity maps

Interaction Design:

  • Use case and task flows
  • System architecture
  • Wireframing
  • Interactive models

Industrial Design:

  • Concept sketches
  • Design language
  • Mock-up models
  • Architectural models
  • Appearance models

OUR FIELDS OF EXPERTISE

We serve middle market companies and big corporations that manufacture industrial products and medical devices. A commonality exists between healthcare and industrial manufacturers: a complexity of products and environments, each with multiple stakeholders. Our expertise lies in navigating these fields, shifting focus to the end-users, and gaining deep insights into their needs.

HEALTHCARE  We have extensive expertise with digital health, medical device and  pharmaceutical manufactures, and healthcare systems and institutions.
INDUSTRIAL  Our expertise in these environments covers wastewater, food and beverage, and  chemical plates, fracking operations, and commercial kitchens. 

A SOLUTION THAT WORKS FOR YOU

We thrive on collaboration, both within our own team and with our clients.

By understanding your unique challenge, we apply our experience and innovation approach to create a solution just for you. 

 

LET'S CHAT

THE PEOPLE THAT MAKE IT WORK

We pride ourselves in being a boutique firm that is nimble and focused on our clients.  Our diverse mix of experienced innovators and industry experts are ready to focus on your challenge. You can usually find our team onsite at our client’s office, out in the field with users, or traveling the globe to conduct research. 

PAUL MIKLAUTSCH  Managing Director
MICAH ZENDER  Co-Founder
AARON SWICK  Director of Healthcare
STEPHANIE TINSLEY  Manager of Market Research

REACH OUT AND CONNECT.

Let's Start Something Bold.